Choose the static files before the crop chooses for you.

Pick the placements. Get the smallest practical production set and a review checklist built for phone-size creative.

Your placement set

Choose where the static ads must hold up

PlacementsAutomatic placementsFeed plus vertical placementsFeed onlyFacebook and Instagram feedsStories + ReelsFull-screen vertical placementsCarouselA sequence of static cards

Message density Focused: one message Dense: several details

These are production starting points, not a substitute for Meta's live placement preview or current Ads Guide.

The format should protect the idea.

One focal point

Meta recommends simple photo creative. If the image asks people to inspect five things, the format cannot save it.

Mobile-first space

Meta recommends 4:5 for Feed and 9:16 for Stories and Reels. Use the extra screen height deliberately.

Preview the real placement

Interface overlays and automatic crops change what survives. Check the live preview before launch.

Format guidance checked against Meta for Business photo and tailored-campaign guidance on August 7, 2026.